Redesigning the look and feel of a company with interconnecting sub-brands can be tricky. Stakeholders can be protective over their piece of the pie and, many chefs can sometimes change the direction of a project. By focusing on the core brand and how the Clickon collective family would connect and look like helped to build trust and direction for their core website design.
Designing the website to show off the capabilities of both creativity and videography technology works hand-in-hand with simple motion and footage autoplays.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content. The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content. The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content. The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content. The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Creating consistency across a global company can be a tricky task. Legacy branding existed which added an additional challenge to an already complicated task.
Getting signoff on the direction of the brand’s identity was an essential first step. This was made easier by breaking down the look and feel of inspirational content vs informational content.
Branding
UX/UI
Marcoms
Making use of the outlined spirograph was essential for simplifying the general brand assets.
A selection of gradients were produced for inspirational conent.
Using the spirograph as page dressing and decorative elements.
I was initially tasked with creating a consistent identity via digital templates for social content, starting with LinkedIn case study carousels.
Digital marketing templates were designed to promote the rebrand.
A digital marketing strategy was produced for connecting the Show Ready assets including landing page designs, email campaigns and downloadable content.
Designs were signed off in quick succession for emails and landing pages through simple
Multiple landing pages were designed for different steps of the user journey.
I created 3D stand concepts as well as artwork for the new Show Ready content.
Downloadable content were created as part of the marketing strategy including guides and brochures.
