Redesigning the look and feel of a company with interconnecting sub-brands can be tricky. Stakeholders can be protective over their piece of the pie and, many chefs can sometimes change the direction of a project. By focusing on the core brand and how the Clickon collective family would connect and look like helped to build trust and direction for their core website design.
Designing the website to show off the capabilities of both creativity and videography technology works hand-in-hand with simple motion and footage autoplays.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content. The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content. The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content. The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content. The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Creating consistency across a global company
Establishing a cohesive brand identity across a company with legacy branding is a complex task. Ensuring alignment across teams required a clear visual direction, balancing inspirational content with informational clarity.
Breaking down these elements early in the process helped streamline decision-making and gain stakeholder buy-in for the rebrand.
Branding
UX/UI
Marcoms
The outlined spirograph became a core visual element, simplifying and modernizing the brand’s identity.
A gradient system was introduced for inspirational content, creating a dynamic, engaging feel.
It was used as page dressing and decorative elements, reinforcing consistency.
To ensure consistency, I started by designing digital templates for social content, beginning with LinkedIn case study carousels.
A structured set of digital marketing templates supported the rebrand rollout.
A cohesive digital marketing strategy was developed to align Show Ready assets across multiple touchpoints, including landing pages, email campaigns, and downloadable content.
A streamlined approach enabled rapid approval for emails and landing pages.
Multiple landing pages were designed for different stages of the user journey.
I created 3D stand concepts and artwork for the Show Ready campaign.
Guides, brochures, and other downloadable content were developed as part of the overall marketing strategy.
